The rapidly rising "Yōkai Watch" debuts at #2 on the rankings.

Video Research Ltd. has compiled the results of its June 2014 "Character and Children's Market Survey" targeting children aged 3 to 12. The key highlight this time is that "Yōkai Watch" made its debut in the ranking of popular characters chosen by children, tying with Mickey Mouse for second place. This character's TV anime series just began airing this year. Meanwhile, the number one favorite remains "Doraemon," which has enjoyed unshakable popularity since the June 2009 survey.

※Character Popularity... Percentage (%) of respondents who answered they "like" that character

 

[Survey Overview]
Survey Method: Mail-in survey
Survey Area: 30-kilometer radius centered on Tokyo Station
Survey Participants: Individuals aged 3 to 12 years old (excluding junior high school students) at the time of the survey. Respondents were limited to the mothers or designated representatives of all participants.
Valid Sample Size: 622 individuals
Sample Selection Method: Boys and girls aged 3 to 12 years old were selected from the Video Research Ltd. Monitor List based on the gender and age composition ratio of the Basic Resident Register.
Survey Period: Monday, June 2, 2014 - Sunday, June 8, 2014

 

Video Research Ltd. Press Release http://www.videor.co.jp/press/2014/140902.htm