On September 10, Dentsu Inc. Wunderman launched its new B2B business support service, "Curriculum Marketing," a marketing service package.
"Curriculum Marketing" involves carefully selecting the scope of information to communicate from the wide range of information that should be conveyed to the target audience. It establishes priorities and information volume while structuring the information into "chunks," then delivers it through appropriate channels at the right timing. B2B products and services are often complex, making their content difficult to understand. Therefore, by setting up a "curriculum" that gradually increases the target audience's understanding, it facilitates communication with customers and effectively promotes comprehension. This approach contributes to capturing high-potential responses and supports B2B sales activities by providing a platform that comprehensively follows up on activities like emails and events.
For details, see the Dentsu Inc. Wunderman News Release.
