"How to Find That One Phrase: 50 Tips for Polishing Your Words" Now on Sale

On September 16, Dentsu Inc. copywriter Yosuke Watanabe published "How to Find That One Phrase: 50 Tips for Polishing Your Words" (Jitsumu Kyoiku Shuppan). The book design is by Dentsu Inc. art director Arata Kubota.

Finding That One Phrase (B6 size, 236 pages, ¥1,400 + tax, ISBN 978-4-7889-1077-5)

 

This book compiles 50 tips for "communicating opinions clearly"—a crucial skill for business professionals—from a copywriter's perspective. It shares all the know-how and wisdom gained from the advertising production field, offering content immediately applicable in business settings.