Japan Advertising Review Organization (JARO) 40th Anniversary Publication "Advertising Legal Q&A" Now on Sale

"Advertising Law Q&A" (Author: Japan Advertising Standards Authority, Publisher: Sendenkaigi), a foundational guide to advertising regulations based on 150 voices, was released on October 1.

Author: Japan Advertising Standards Authority (Public Interest Incorporated Association) Price: ¥3,000 + tax Release Date: October 1, 2014 Specifications: A4 Variant, 296 pages

 

This book compiles 150 cases selected from consultations received by the Japan Advertising Review Organization (JARO), which works to enhance the reliability of advertising and labeling, covering the past 10 years. The cases are organized in accordance with current laws and regulations.

Rather than explaining from a purely legal perspective, it focuses on how to interpret legal issues encountered in real-world situations. Published to commemorate the association's 40th anniversary, it prioritizes practical field experience.

Many troubles can be prevented by knowing in advance, making this a must-read for everyone involved in advertising and promotion. The appendix includes essential "Key Advertising-Related Laws and Administrative Notices" you should review—a definitive reference edition!