Dentsu Inc. and ISID launch a project to create new video experiences. The first initiative is the multi-viewpoint video streaming solution "VIXT," among others.

Dentsu Inc. and Dentsu International Information Services (ISID) are launching a project focused on the interaction between users and video in internet environments, aiming to create unprecedented video experiences.

Dentsu Inc. and ISID have long been deeply involved in video-related businesses, including advertising videos for television and the internet, event production using video, and the introduction of products and services. In recent years, technological advances have made video more accessible to consumers, while its distribution and viewing formats have diversified. Recognizing this shift, Dentsu Inc. and ISID are rethinking the integrated approach to each phase of video—shooting, editing, recording, distribution, and viewing—to develop and provide various video-related services and solutions within the internet environment.

As the first initiative, a limited-time experience space for the multi-viewpoint video distribution solution "VIXT"*1, jointly developed by both companies, will be set up (September 19 (Fri) - September 21 (Sun), The Lab Active Studio, Knowledge Capital 2F, Grand Front Osaka North Building).
VIXT focuses on the "user's viewpoint," an aspect that has received little attention until now. It is a solution that allows users to freely switch viewpoints and enjoy video content filmed simultaneously from various angles.
At the venue, visitors can enjoy new viewing experiences, such as freely switching perspectives while watching Tokyo Performance Doll's multi-perspective streaming videos in a browser.
In addition to VIXT, visitors can also experience "potaVee"※2, an area-restricted streaming platform developed independently by ISID.

＜Exhibition Overview＞
Date & Time: Friday, September 19, 2014 - Sunday, September 21, 2014, 10:00 AM - 6:00 PM
Location: The Lab Active Studio, Knowledge Capital 2F, Grand Front Osaka North Building
Studio http://kc-i.jp/data/pdf/activelab_map.pdf
Admission: Free
Exhibition Overview: Presentation of Dentsu Inc.'s new video experience and supporting technology, hands-on experience with multi-view video streaming solution VIXT, hands-on experience with area-limited streaming platform potaVee

*1 VIXT (VIXT)
Enables viewing on any device, allowing viewers to freely choose their desired viewpoint from any angle. Dentsu Inc. and ISID have filed patent applications in Japan and overseas for the multi-viewpoint synthesis method and viewpoint switching method used in multi-viewpoint video distribution. Dentsu Inc. is also filing patent applications in Japan and overseas for beneficial advertising delivery methods within multi-perspective videos.
※2 potaVee
A location-based content delivery platform that simultaneously streams video, audio, and text to smartphones and tablets via Wi-Fi. Utilizing ISID's proprietary technology, it enables simultaneous content delivery to numerous connected devices. It is well-suited for content distribution within specific areas where large crowds gather, such as stadiums, theaters, museums, and art galleries.

Dentsu Inc. News Release http://www.dentsu.co.jp/news/release/2014/0917-003821.html