Is your colleague the greatest swordsman in Chushingura!? Check out the branded entertainment work "Time Slip! Horibe Yasubei" right now!

Mitsui Fudosan Residential produced the web film "Time Slip! Horibe Yasubei," incorporating the new advertising approach "Branded Entertainment," and released it on September 12.

Branded Entertainment is an empathetic communication method that effectively conveys brand value through the storytelling and world-building inherent in entertainment content like films and TV dramas.

A preview screening was held at TOHO Cinemas Nihonbashi in Chuo Ward, Tokyo, on the 11th, the day before the release.

 

  Managing Director Shigeru Takamatsu stated, "Through this work, we wanted to convey our corporate philosophy of 'Aging Gracefully' – aiming to create homes that are cherished by the community, grow together with it, and increase in value. Yasubei's sincere and passionate way of life resonates with our company's stance."

 

The film depicts Horibe Yasubei, one of the 47 Ronin, who time-slips to the present during the attack on Kira's residence and works as a salaried employee at a real estate company. His story takes an unexpected turn when he falls in love with a female coworker who is a descendant of his sworn enemy, Kira Kōzuke-no-suke.

 

 

 

 

 

 

Nanao Omori plays Yasubei, Ryunosuke Kamiki plays his senior colleague, and Mitsuki Takahata plays Yuko Kira. The story and screenplay are by Takuma Takasaki (Dentsu Inc.), directed by Shinji Hamazaki, and the theme song "Endless" was written by Kazuyoshi Saito. The running time is 34 minutes.

The line "I am ugly" spoken by Yasubei is also interesting.

Omori, Kamiki, and Takahata rushed to the venue to watch the film. The three actors talked about the highlights of the film, saying, "It's a fresh kind of work that you don't know if it's a commercial, a drama, or a movie," "We want people to feel the commonality of caring for others, regardless of the era," and "The actors and staff gave their all to make something good." Omori excited the audience by saying, "It's a waste to only show it on the web. I wonder if we can submit it to the Cannes Film Festival."

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Three TV commercials, which can be considered trailers for the film, are available for viewing on the company's website ( www.mfr.co.jp/philosophy/brand/cm/ ).

Special Site: www.horibeyasu.be/

Takasaki Article: dentsu-ho.com/people/101