The Hideo Yoshida Memorial Foundation announced the recipients of the 11th "Hideo Yoshida Grant Research Award" on October 3.
This award recognizes outstanding research from the foundation's grant program supporting studies in marketing and communication, focusing on advertising, public relations, and media.
The award ceremony will be held on November 8 at the Ad Museum Tokyo in Shiodome.
The recipients are as follows. (Titles omitted)
【Full-time Researchers】
▽Hideo Yoshida Award Runner-up: "The Effects of Positive Emotional Images Used in Advertising on Memory and Evaluation" by Masanobu Takahashi (Professor, Faculty of Letters, University of the Sacred Heart) and two others
▽Encouragement Award: "A Study on the Influence of Communication on Consumer-Generated Media on Product Sales Performance" Hiroyuki Tsurumi (Associate Professor, Graduate School of International Social Sciences, Yokohama National University) and 2 others
▽Encouragement Award: "Current Status and Effects of Host Selling and Host Sold Commercials in Japanese Children's Television Animation Programs" Reiko Yamashita (Professor, Department of Media and Society, Faculty of Social Sciences, Musashi University) and 1 other
[Graduate Student Category]
▽Encouragement Award = "Research on New Marketing Communication Incorporating Guilt Emotions to Promote Action" Sachiko Ohno (Doctoral Program, Graduate School of Business Administration, Keio University)
▽Encouragement Award: "The Influence of Consumer Characteristics, Usage Experience, and Media Properties on Consumer Coupon Usage Behavior" Keiya Tabe (Doctoral Program, Graduate School of Commerce, Waseda University)
*No recipients for the Hideo Yoshida Award in the Full-time Researcher Division or the Hideo Yoshida Award and Honorable Mention in the Graduate Student Division
