Regarding Investment in Tribeck Strategy Co., Ltd. ― Further Strengthening Solution Development for Owned Media ―

Dentsu Inc. and its wholly-owned subsidiary Dentsu Digital Inc. Digital Holdings (DDH) have invested in Tribeck Strategy Inc. (Tribeck) ^through the Dentsu Digital Inc. Investment Limited Partnership (Dentsu Digital Fund) ^※1, managed by DDH.

Tribeck, the recipient of this investment, primarily consults on owned media such as corporate websites and has achieved growth based on its competitive advantage derived from unique research and analytical expertise. Since announcing their business alliance in September 2011 to jointly develop and provide a "Communication Capability Diagnostic Service" in this field, Dentsu Inc. and Tribeck have deepened their collaboration. Starting this March, ^they began ^{offering the} "Web Loyalty Comprehensive Diagnostic Service" ^※2, which provides a comprehensive evaluation of owned media value.

By combining Dentsu Inc.'s comprehensive communication planning capabilities with Tribeck's cultivated expertise in owned media consulting, the service identifies communication challenges between companies and consumers and leads to concrete improvements.

The purpose of Dentsu Inc.'s investment is to further solidify the partnership and accelerate the enhancement of Dentsu Group's solutions in the owned media domain. The Dentsu Group will support Tribeck's further growth through financial backing from the Dentsu Digital Inc. Fund and business synergies achieved through collaboration with Dentsu.

Tribeck's company overview is as follows.

<Company Overview>
Company Name: Tribeck Strategy Inc.
Representative: Kazuhiko Tonoki (President and CEO)
Date Established: September 4, 2001
Capital: 105,000,000 yen
Location: 1-21-3 Ebisu, Shibuya-ku, Tokyo
Number of Employees: 51

Business Activities: Web consultation, integration services
Investment Overview: Dentsu Digital Inc. Fund subscribes to a third-party allotment of new shares conducted by Tribeck

*1 The Dentsu Digital Inc. Fund was established in October 2010. Its purpose is to accelerate the growth of the Dentsu Group's digital businesses and contribute to the healthy development of digital communication markets not only in Japan but also in the US, China, and other regions. Key investment areas include digital marketing platforms and digital media, digital technology, social marketing, digital device development, and the deployment of new business models utilizing digital technology.

※2 This service integrates Dentsu Inc. Inc.'s proprietary "Communication Capability Assessment" with Tribeck's proprietary "Usability Assessment" and "Web Loyalty Score." By analyzing correlations between the results of these assessments, it provides more concrete improvement measures. The "Communication Capability Assessment" and "Usability Assessment" are heuristic studies (where experts evaluate based on set criteria), while the "Web Loyalty Score" is an online survey directly administered to target consumers and users. This approach eliminates bias in the results and objectively identifies which factors influence customer loyalty and sales.

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1003-003833.html