The Hideo Yoshida Memorial Foundation has selected the recipients for the 12th "Hideo Yoshida Grant Award for Research." This award recognizes outstanding research from the foundation's research grant program focused on "Marketing and Communication, Centered on Advertising, Public Relations, and Media." Following review by the Selection Committee (Chair: Professor Emeritus Akihiro Kamei, Waseda University), the following two projects were selected from the research outcomes funded by the Foundation in fiscal year 2013 (8 projects in the Full-time Researcher category, 7 projects in the Graduate Student category). The award ceremony is scheduled for November 7.
[Full-time Researchers Category]
Hideo Yoshida Award
"Market Structure Analysis Starting from Consumer Product Categorization
~ Marketing Communication Strategy in Competitive Market Structures"
... Sotaro Katsumata (Associate Professor, Faculty of Economics, Nagasaki University) and one other
[Graduate Student Category]
Encouragement Award
"Research on Value Co-creation Between Companies and Consumers
~The Role of Incentives in Co-creation Communities~"
...Kei Aoki (Doctoral Program, Graduate School of Business Administration, Kobe University)
*No recipients for the Hideo Yoshida Award in the Full-time Researcher Division or the Hideo Yoshida Award/Honorable Mention in the Graduate Student Division.
