Dentsu Kokoro Lab, in collaboration with Dentsu Macromill Insight, Inc., has developed "Counseling Group-Insight" by psychological counselors. This can be utilized for exploring brand insights and creative checks for advertising expressions.
"Counseling Group-Insight by Psychological Counselors" enables the capture of insights that delve deeper into the psyche. This is achieved by incorporating the unique methodologies and interpretations of psychological counselors—professionals skilled in active listening—into each step of the implementation flow for group interviews and detailed interviews (planning, execution, reporting). Leveraging Dentsu Inc. Kokoro Lab's nationwide network of psychological counselors, a system has been established that facilitates the participation and cooperation of psychological counselors in the field during research.
Beyond plans where psychological counselors participate as moderators, we offer broad support including advice on questionnaire items from a counseling perspective, supervision of interview flow, proposals for psychological techniques, assistance during research (note-taking), and participation in post-interview briefings.
Moving forward, we will share insights and know-how regarding this survey methodology with relevant psychological counselor organizations while offering it to corporations, government agencies, municipalities, and various organizations.
For details, see here (Dentsu Macromill Insight, Inc. News Release).
