The "Advertising Medicine" project is producing a seminar, to be held on October 18.

The "Advertising Medicine" project, jointly promoted by Dentsu Inc. and Yokohama City University, will produce a public seminar titled "Medical Communication That Often Misses the Mark: What Surveys Reveal!? The Real Feelings of Doctors and Everyone Else" at the 37th Japanese Society of Hypertension Conference. The seminar, focusing on the theme "The Awareness Gap Between Medical Professionals and the General Public," will be held on October 18 at Pacifico Yokohama in Nishi Ward, Yokohama City. Participation is free.

 		 
 	The moderators will be (from left in the photo) Asei Machi, Dr. Suidobashi and Tama-chan from Asakusa Kid. Speakers include Professor Satoshi Umemura from Yokohama City University, Director Masaaki Miyagawa of Miyagawa Internal Medicine and Pediatrics Clinic, Associate Professor Takanori Takebe from Yokohama City University, and Dr. Osamu Shirasaki, MD, from Omron Healthcare.	 

 

 

Advertising Medicine is a concept that aims to change people's health behaviors by combining medical information with the design and activation techniques of the advertising communication industry. In June, Dentsu Inc. and Yokohama City University held an interactive seminar introducing Advertising Medicine at the Cannes Lions International Festival of Creativity in France, attracting significant attention.
In the healthcare market, expected to expand due to an aging population and rising medical costs, the use of information and communication technology is gaining attention. However, equally important is communication that motivates consumers to actively engage in health-building. As more people find themselves thinking, "I know I should do that for my health... but I just can't seem to do it," creativity in how medical information is conveyed becomes essential.
Advertising communication is also gaining attention as one way to address societal challenges.
Seminar details are available here (ad flyer PDF).

The 37th Annual Meeting of the Japanese Society of Hypertension webpage
http://www.congre.co.jp/37jsh/contents/lecture.html
Reference: Yokohama City University Regional Contribution Center "Advertising Medicine" Explanation Page
http://www.yokohama-cu.ac.jp/lc_center/academic/kyouin_chiikikouken/admed.html