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50th Anniversary of the 1964 Tokyo Olympic and Paralympic Games Dentsu Inc. Celebrates with Building Letters
To commemorate the 50th anniversary of the 1964 Tokyo Olympic and Paralympic Games, Dentsu Inc. illuminated its Tokyo headquarters building (Shiodome) with building lettering at night from October 6th to 13th.
The display began with "1964 TOKYO Olympics 50th". Starting on the 10th, the character "祝" (celebration) was added, marking the 50th anniversary of the opening ceremony held on that same date 50 years prior.
Dentsu Inc.'s building lettering also drew attention during the 2014 FIFA World Cup Brazil, displaying various messages throughout the tournament period.
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| June 6–8 | | 9th | | 10th–13th |
To mark the 50th anniversary, the Japanese Olympic Committee (JOC) has designated October 6–12 as "Commemorative Week" and is holding events throughout Tokyo in collaboration with the Tokyo Metropolitan Government and the Tokyo Organising Committee of the Olympic and Paralympic Games.
Related article: Diverse events begin for the 50th anniversary of the 1964 Tokyo Olympic and Paralympic Games
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