Established 'Dentsu Blue,' which develops and proposes digital businesses utilizing cutting-edge technological capabilities.

Dentsu Digital Holdings (DDH), a wholly-owned subsidiary of Dentsu Inc., has established Dentsu Blue Inc. (Dentsu Blue) as the group's first technology boutique subsidiary. Dentsu Blue will develop and propose digital businesses utilizing cutting-edge technological capabilities and is scheduled to commence operations within the year.

The digital environment continues to evolve with the proliferation of smartphones and tablets, as well as the emergence of wearable devices and IoT (Internet of Things) (※). This evolution demands more sophisticated solutions and faster business development, both in planning the marketing communications client companies require and in providing services to consumers.

Therefore, DDH established Dentsu Blue to build flexible collaborative frameworks with startups possessing cutting-edge technological capabilities, enabling swift planning and business development.

Dentsu Blue has prepared a system allowing participation from external professionals with extensive experience. By actively recruiting talent and building human networks, it aims to create new businesses through a startup-style development structure. Furthermore, it will establish a cutting-edge development foundation worthy of being called a technology boutique, collaborating with group companies to develop digital businesses that anticipate customer needs.

The new company will handle: ① Media business: Development and operation of web services and apps ② Digital life tools business: Tools that enhance consumers' daily lives ③ Hardware business: Practical IoT implementation domestically and internationally Ahead of its launch, it has already developed multiple new digital businesses. Dentsu Blue will take the lead in releasing information about each of these businesses as appropriate.

The new company's overview, logo, and president profile are as follows.

New Company Overview

Company Name: Dentsu Blue Inc.
Location: 1-8-3 Higashi-Shinbashi, Minato-ku, Tokyo (Planned relocation before operations commence)
Officers: President and Representative Director: Kazutaka Yoshiwa (on secondment from Dentsu Digital Inc.)
　Director: Yuji Uemura (Full-time Deputy Director, Dentsu Digital Inc. Business Bureau)
　Director: Tadahiro Shimizu (Full-time Department Manager, Media Convergence Promotion Office, Dentsu Inc.)
　Auditor: Yota Mitsunobu (DDH)
Date Established: Established October 15, 2014; Scheduled to commence operations within 2014
Capital: 100 million yen (plus 100 million yen capital reserve)
Shareholding Ratio: DDH 100%

New Company Logo

Profile of the New Company President

Ikko Yoshiba
After graduating from university in March 2001, he was involved in launching new internet-related businesses and business restructuring at major printing companies, among others, and also has management experience at a startup company. Joined Dentsu Inc. in April 2007. His responsibilities at Dentsu Inc. were wide-ranging, including business planning, client strategy development, calculating new value metrics such as SEM and media value measurement for video sharing sites, launching rich media advertising, building new business schemes combining digital and mass media, and promoting smartphone application development and wearable service development.
His publications include the "Mobile SEM Handbook for Web and Marketing Professionals" (Nihon Jitsugyo Publishing).

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※IoT (Internet of Things) refers to equipping various objects in the world with internet communication capabilities to enable automatic recognition, automatic control, remote measurement, and similar functions.
　

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1016-003849.html