Dentsu Inc. Invests in Joint Venture Promoting Integrated Entertainment Business in Asia

Dentsu Inc. will invest 300 million yen in MCIP Holdings Co., Ltd., a joint venture planned to be jointly operated by the Organization for Overseas Demand Development Support (Cool Japan Organization), Yoshimoto Kogyo Co., Ltd., Dwango Co., Ltd., Sony Music Entertainment (Japan) Inc., Jikei Group, and AEON MALL Co., Ltd.

Aiming to develop overseas demand for Japan's attractive products and services, as promoted by the Cool Japan Organization, the venture will leverage the Asian expertise and know-how of the joint investors alongside Dentsu Inc.'s overseas network and other assets. This collaboration seeks to establish a comprehensive entertainment business through large-scale initiatives.

MCIP Holdings Inc. will collaborate with influential local media and production companies in the rapidly growing Asian region to create original content that integrates with local culture and lifestyles, ensuring high-quality Japanese entertainment is accepted by local audiences.

These will be sequentially rolled out across various countries through multi-platform distribution via events, TV programs, and online streaming, aiming to boost the popularity of Japanese entertainment and increase the number of fans in Japan. Furthermore, through tie-ups with various Japanese companies, sponsorships, and the production of dedicated content, the company aims to contribute to Japanese companies gaining market share in the Asian region and expanding inbound tourism to Japan.

In recent years, as Japanese companies expand into Asia, there is a growing need to promote products and services and increase corporate recognition through media campaigns linked to content. Centered on its company-wide cross-functional project "Team Cool Japan," established in November 2013, Dentsu Inc. has been promoting diverse projects to meet the needs of companies and local governments. Moving forward, it will actively collaborate with Cool Japan-related initiatives in the Asian region and develop related products and services centered on content, thereby providing even higher-quality solutions.

Joint Venture Overview
　Company Name: MCIP Holdings Co., Ltd.
　Location: 5-18-21 Shinjuku, Shinjuku-ku, Tokyo (within Yoshimoto Kogyo Co., Ltd. Tokyo Headquarters)
　Representative: Shizuko Yokote, President and Representative Director
　Capital: 1.055 billion yen (plus 1.055 billion yen in capital reserve) (planned)
　Investment Amount: 300 million yen
　Investment Ratio: Approximately 14.2% (planned)

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1030-003851.html