2014 "PR Award Grand Prix" Winners Announced First Time in History: Two Works Win Grand Prix Simultaneously

The Japan Public Relations Association, a public interest incorporated association composed of members from corporate and organizational public relations departments and PR-related companies, annually presents the "PR Award Grand Prix" to promote understanding of PR. The winners for the 2014 awards have now been decided.

The PR Award Grand Prix typically selects and honors one Grand Prix winner and four category winners from outstanding PR and communications skill examples (works) recommended and nominated by members and non-member companies. However, this year marked the first time in the award's history that two Grand Prix winners were selected simultaneously.

The Grand Prix winners were: Dentsu Inc. for "Overcoming the disconnect between local producers and urban consumers. Launch & Branding of the World's First Edible Monthly Magazine 'Tohoku Taberu Tsushin'," and Pfizer Inc./Ozma PR Inc.'s "Zing! Ting! Prick! How to Communicate Invisible Pain? Industry-Academia Collaboration Project 'Onomatopoeia Lab' Solves Communication Challenges in Medical Settings with 'Pain Onomatopoeia'."

The category Grand Prize winners were: Corporate Communications: Asahi Glass Co., Ltd. "AGC Asahi Glass Global Branding Project: Acquiring Licensing Rights for the World's First Glass Bench Roof at the FIFA World Cup, the World's Premier Sporting Event, and Strategic PR Deployment for a Low-Budget, Company-Wide Initiative." Marketing Communications: Ito En, Ltd. / PR Combinate Inc. "Ito En Oi Ocha New Haiku Grand Prix: 25 Years (A Quarter Century)." Innovation/Skill: Dentsu Public Relations Inc. "Development of the PR Octopus Model: AGC Asahi Glass Global Branding Project: Acquiring Licensing Rights for the World's First Glass Bench Roof at the FIFA World Cup, the World's Premier Sporting PR Combinate Inc.'s "Ito En Oi Ocha New Haiku Grand Prize: 25 Years (A Quarter Century)"; and the Innovation/Skill category went to Dentsu Inc. Public Relations Inc.'s "Development of the PR Octopus Model: Comparative Survey of PR Capabilities Among Listed Companies - Aiming for Further Development of the PR Industry".

Note that since both Grand Prix winners this year were selected from the Social Communication category, no Grand Prix was awarded in that category.

 

  Award Recipients

PR Award Grand Prix
 	Dentsu Inc. Overcoming the disconnect between rural producers and urban consumers. Launch and branding of the world's first edible monthly magazine, "Tohoku Taberu Tsushin" Pfizer Inc. & Ozma PR Inc. Zing! Ting! Prick! How to convey invisible pain? Industry-academia collaborative project 'Onomatopoeia Lab' solves communication challenges in medical settings using "onomatopoeia for pain"
Corporate Communications Division Grand Prize
 	Asahi Glass Co., Ltd. AGC Asahi Glass Global Branding Project: Achieving the World's First Licensed Glass Bench Roof at the FIFA World Cup, the World's Premier Sporting Event, and Executing a Strategic PR Campaign for Company-Wide Branding on a Low Budget
Marketing & Communications Division Grand Prize
 	Ito En, Ltd. / PR Combinate Co., Ltd. 25 Years (Quarter Century) of the Oi Ocha New Haiku Grand Prize
Innovation/Skill Category Grand Prize
 	Dentsu Public Relations Inc. Development of the PR Octopus Model: Comparative Survey of PR Capabilities Among Listed Companies ~Aiming for Further Development of the PR Industry~

 

  Selection

Determined by votes from 5 special judges, 4 division chair judges, and 37 publicly recruited general judges.

【Special Judges】 (listed in Japanese syllabary order)
Professor Satoshi Akutsu, Graduate School of International Corporate Strategy, Hitotsubashi University
Professor Emeritus, Tokyo Keizai University, Seiya Igari
Ms. Eiko Oya, Critic and Commentator
Junko Takahashi, Assistant Director, Cultural and Information-Related Industries Division, Commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry
Ms. Risa Tanaka, Executive Vice President and Editor-in-Chief, Sendenkaigi Co., Ltd.

[Chairpersons of Each Division ]
◇Corporate Communication Category Chairperson
Professor Kunio Inoue, Department of Business Administration, Faculty of Business Administration, Toyo University

◇ Marketing Communication Category Chairperson
Professor Hiroshi Tanaka, Graduate School of Strategic Management, Chuo University

◇Social Communication Division Chairperson
Professor Keiko Komabashi, Faculty of Communication, Tokyo Keizai University

◇Innovation/Skills Division Chairperson
Professor Itsuro Hamada, Faculty of Media Communication, Edogawa University

Details are available on the Japan Public Relations Association website
http://prsj.or.jp/shiraberu/award

 

Related Article:
Dentsu Inc. PR's "Public Relations Octopus Model" Wins Best in Category at PR Awards Grand Prix[2014.12.12]