U.S. Magazine Ad Pages: Decline Slows

According to the Publication Information Bureau (PIB) of the Magazine Publishers of America, advertising pages in monthly and weekly magazines for the third quarter of this year decreased by 1.8% compared to the same period last year. However, this decline was less severe than the 4.8% decrease in the first quarter and the 4.5% decrease in the second quarter. Magazine advertising pages from January to October decreased by 3.8% compared to the same period last year.

Tablet magazine ad pages increased 17.5% year-over-year in Q3 and rose 22% from the beginning of the year through Q3.

 

Details at AdAge→ http://bit.ly/16SnbTH

Magazines' Ad-Page Decline Slowed In Third Quarter

Tablet Ads Grow, but Print Ad Pages Remain Most Important Revenue Source

Published: October 09, 2013

            The October issue of "Glamour," which saw a 19.6% year-over-year increase in ad pages in Q3       & nbsp;