Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
15 Years Since Launch: The Current State of Commercial BS Broadcasting Exploring the Reasons for Success and Potential for Evolution (Part 2)
Featuring big-name guests, delving deep into the news
One of the hallmarks of commercial BS broadcasters is their numerous news programs that thoroughly explore core issues around specific themes. For example, "BS Fuji LIVE Prime News" (BS Fuji) airs Monday through Friday from 8:00 PM as a two-hour daily program. It takes time to delve deeply into themes of high viewer interest at the time, such as politics and international issues. A particular highlight is the appearance of big-name guests. They invite not only politicians but also CEOs of major corporations to pose questions. The format allows for ample discussion and extensive guest commentary, earning praise from participants who say it lets them "convey their thoughts and arguments without misunderstanding."
Other programs like "Deep News" (BS Nippon TV) and "Nikkei Plus 10" (BS Japan) also air Monday through Friday from 10:00 PM to 11:00 PM. These shows also feature diverse guests, and their discussions often become major talking points.
Experience the expertise and life stories of leading figures
Commercial BS channels often feature programs where viewers can savor the lives of great figures and pioneers, or their technologies, while also sensing their messages. "Nikkei Special: My Resume" (BS Japan), a visual adaptation of the Nikkei newspaper's renowned column, traces the life paths of great figures centered around interviews with the individuals themselves. Though a 30-minute program, it delves into the turbulent lives and inner thoughts leading to success by focusing on one person over several episodes.
Even in music programs, the "BS style" involves leisurely enjoying music while delving into the singer's emotions and thoughts. "Earth Theater: Songs I Want You to Hear 100 Years From Now" (BS Nippon TV) features host Shinji Tanimura inviting one guest per episode. Over two hours, they explore the singer's songs and reflections on life. Guests span a wide range of generations, from Takuro Yoshida to Yō Ito.
Live broadcasts resonate with fans
©ATP MediaSports fans are captivated by live broadcasts centered around commercial BS satellite channels. The "Pro Baseball Giants Games" (BS Nippon TV) broadcast starts at 6:00 PM, delivering coverage from the moment the first pitch is thrown. Furthermore, if a game goes into extra innings, they utilize multi-channels to provide live coverage whenever possible. Domestic golf tours are also broadcast primarily live by various stations, often in coordination with terrestrial broadcasts. Some stations even stream live footage online, creating a viewing environment that satisfies golf enthusiasts.
Furthermore, in November this year, all matches featuring tennis player Kei Nishikori at the "ATP World Tour Finals" were urgently broadcast live (BS Asahi). This flexibility to deliver live coverage aligned with athletes' performances is unique to BS. It exemplifies how BS meets the real-time needs of sports fans.
Experiencing Domestic and International Cultures Through Human Interaction
Private BS broadcasters' travel documentaries convey the scenery and atmosphere of cities and nature through relaxed, unhurried presentations. A key feature is their focus on the daily lives and interactions of local people. "Europe's Best Travelogue" (BS Asahi) explores European "street corners," closely following the daily lives of locals. It gives viewers the feeling of actually living in those cities.
Domestic travelogues are also popular. "Ask Around! Local Line: Whimsical Disembarkation Journey" (BS Japan) pairs two celebrities who enjoy local train lines nationwide, traveling from the first station to the last over one night and two days. They seek out lesser-known hidden gems by asking locals. The content offers everything from casual interactions with people to heart-pounding excitement.
"Kume Hiroshi's Message to the Future: The 100-Year Story of Japan"
As a joint special program by five commercial BS stations, five episodes will air over the New Year period, rotating daily across the stations. Hiroshi Kume serves as the common host for all five episodes. Each episode features guests matching its theme, engaging in talk segments alongside video footage. This is the second installment of "Hiroshi Kume's 100-Year Story of Japan," which drew significant attention when aired in the same format last year. It looks back on the past while seeking hints for the future.
Related Articles:
15 Years Since Launch: The Current State of Commercial BS Broadcasting - Exploring Factors Behind Its Success and Potential for Evolution Part 1[2014.12.22]
Was this article helpful?
Share this article
