At the 29th All Japan DM Awards (hosted by Japan Post), Trend Micro's direct mail (DM) campaign "Virus Buster Contract Renewal Program," for which Dentsu Inc. Wunderman provided planning and design support, won the Bronze Award. This marks the fifth consecutive year that a DM produced with Dentsu Inc. Wunderman's involvement has won an award at this event.
This award recognizes outstanding DM in terms of strategy, creativity, and implementation effectiveness. Its purpose is to enhance planning and expression techniques while introducing the role and impact of DM as an advertising medium. It also aims to spotlight advertisers and creators, fostering broader recognition and familiarity with DM as a medium.
This time, Dentsu Wunderman supported the production with a novel approach combining digital media and DM. The campaign achieved results, including responses approximately 1.4 times the target, which were highly evaluated and led to the award.
All Japan DM Awards Bronze Prize: "Virus Buster Contract Renewal Program" Overview
[Advertiser]
Trend Micro
【Producer】
Toppan Forms
Dentsu Inc. Wunderman
SoftBank Payment Services
【Details】
29th All-Japan DM Awards Homepage
Dentsu Inc. Wunderman News Release
http://www.wunderman-d.com/corporate/news_release/2015/03/000390.html
