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TV New Hiroshima, celebrating its 40th anniversary, launches an unprecedented campaign targeting newborns.
Babies born in Hiroshima Prefecture from now on will have a special kind of happiness waiting for them. TV New Hiroshima (TSS), celebrating its 40th anniversary this year, is launching an unprecedented campaign. Dubbed the "Thank you for zero" campaign—a play on the number 40 read as "four zero" meaning "for newborns"—this initiative aims to present a special gift to every baby born within the prefecture over the next year. The period runs from April 2, 2015, to April 1, 2016, and all newborns in the prefecture who apply are eligible. Details can be found on the TSS website.
The gift box, called the "First Box," includes a specially designed "First Album" and other wonderful items. Multiple companies are sponsoring this package.
This campaign, imbued with the company's passionate desire to "convey the preciousness and importance of passing life on to the future! Let's all build a wonderful future together!", is expected to resonate with many people, not just within Hiroshima Prefecture.
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