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Published Date: 2015/04/01

Refresh with "Schweppes Citrus" Even the sharp-tongued comedian has reformed?!

The Coca-Cola System launched a new flavor, "Schweppes Citrus," from its carbonated beverage brand "Schweppes" on March 30th, holding a launch event at Otemachi Metro Square in Chiyoda Ward, Tokyo. Born in 1783, the Schweppes brand has been beloved for 230 years across Europe and more than 75 countries worldwide, including being appointed a Royal Warrant Holder soda maker by the British Royal Family in 1837.

菜々緒さん
菜々緒さん
菜々緒さん

"Schweppes Citrus" is a new product blending citrus flavors such as grapefruit, lemon, lime, and orange. To coincide with the launch, a campaign featuring the trio "Schweppes British Refreshers," who came from the UK to deliver a refreshing experience to adults, has begun. A new TV commercial featuring the trio, titled "The Arrival of the Schweppes Citrus Refreshers," began airing on the 31st.
At the venue, actress and model Nanao, one of the Refreshers, arrived riding in the campaign car, the "Schweppes MINI." Dressed in a Union Jack-patterned outfit, she took the stage with poise.
After sampling the product, Nanao commented, "It's bursting with fruitiness, and the slight bitterness and acidity are perfectly balanced. I hope discerning adults will enjoy it during cherry blossom viewing or breaks from work."

菜々緒さんとシュウェップスMINI
菜々緒さん
ウーマンラッシュアワー

Comedians Daisuke Muramoto and Paradise Nakagawa of the duo Woman Rush Hour energetically appeared on stage, eager to be among the first to try Schweppes Citrus.
Murimoto, known for his sharp tongue, confessed to daily stress but was exposed by his partner for misdeeds like imposing fines. The pair toasted with Schweppes to refresh themselves, then Nanao sprayed them with the "Citrus Fresh Bazooka" chill. When the smoke cleared, their outfits had transformed into refreshing citrus colors.
Mr. Muramoto made a series of unexpected statements to his partner: "Thank you for teaming up with me. You're the best partner. I exist because you exist." While appearing reformed, his trademark sharp tongue still surfaced at times, livening up the conversation.

菜々緒さん
菜々緒さんとウーマンラッシュアワー

To commemorate the launch, a campaign featuring a trailer loaded with Schweppes MINI and jumbo bottles will tour 10 cities nationwide for sampling events. Nanao once again boarded the MINI to kick off the national caravan.

The official website ( http://c.cocacola.co.jp/schweppes/ ) provides details on the sampling schedule and the "Find the Schweppes MINI" campaign, where participants can win luxurious prizes. The commercial can also be viewed there.

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