Toyota New Corolla Fielder PR Event ―Experience the Hybrid Reality of Virtual and Real!―

Toyota Motor Corporation held the PR event "MIXED REALITY LIVE!" at TFT Hall in Koto Ward, Tokyo, on April 13th, coinciding with the digital campaign launch for the newly refreshed Corolla Fielder model, which underwent a minor model change on April 1st.
The event featured a Mixed Reality (MR) live performance blending reality and virtual elements. Attendees wore special goggles to experience a composite reality world merging 360-degree virtual imagery with the live performance.

During the live performance, PUFFY, Shota Shimizu, and Miliyah Kato—who appear in the Corolla Fielder TV commercial—made their entrance, singing a medley of the commercial's theme song, "Over the Hill."

Next, Takuya Kimura, who serves as the commercial character, appeared from the driver's seat of the Corolla Fielder, eliciting cheers from the audience enjoying the virtual footage of driving over hills.

Kimura commented, "It's become incredibly sporty compared to the Corolla I was used to seeing. It has a gap in a good way," he said about the Corolla Fielder's youthful, sporty redesign. When asked for a recommended driving route, he commented, "I like the outdoors, so the ocean. With this car, you can even fit (a surfboard) inside." He concluded, "The Corolla has been reborn. It feels like it gave me a push, reminding me that I too must be reborn every day."

Footage of this "MIXED REALITY LIVE!" event began streaming on the TOYOTOWN website starting April 22nd. Viewers can enjoy the world where reality and virtual intertwine, experienced by event attendees, through online switching.
Additionally, a spin-off video titled "Let's Sing Together♪ Over the Hill," featuring seven artists who appear in the Corolla Fielder TV commercial singing "Over the Hill" while filming selfies on set, has been available since April 13.

Related Site: http://live.toyotown.jp/