Announcement of the 9th "Zenkyoren Saburosuke Suzuki Grand Prize" Niigata Nippo Shimbun wins for its cross-media disaster prevention and mitigation campaign.

The winner of the 9th Zenkyoren Saburosuke Suzuki Grand Prize, selected by the All Japan Advertising Federation, was announced on April 10. The award went to the Niigata Nippo newspaper for its "Disaster Prevention and Mitigation Niigata Project 2014 Unified Campaign." The award ceremony will be held during the Zenkyoren Kanazawa Convention on May 20 in Kanazawa City.

The All-Japan Advertising Federation Suzuki Saburōsuke Grand Prize honors advertising campaigns that achieved significant results in a given year, named after the Federation's third chairman, Mr. Suzuki Saburōsuke. Last year, the Niigata Nippo newspaper, in collaboration with the Hokuriku Regional Development Bureau and Niigata Prefecture, implemented a campaign to raise disaster prevention and mitigation awareness among residents. Marking the 50th anniversary of the Niigata Earthquake, the 40th anniversary of the Niigata Yakeyama Volcanic Disaster, and the 10th anniversary of the Chuetsu Earthquake in 2014, the company actively disseminated information through year-round special features and serialized articles on disasters, a project panel exhibition, and a dedicated website. Furthermore, it was recognized for successfully broadening the circle of interest in disaster prevention and effectively conveying its message to a wide age range by organizing the "Disaster Prevention Wall Newspaper Contest" for elementary and junior high schools within the prefecture.