Dentsu Inc., in collaboration with Time Out Tokyo Inc. (hereinafter "Time Out Tokyo"), will launch the Chinese edition of the free magazine 'Time Out Tokyo Magazine' in June 2015.
Time Out Tokyo operates the Tokyo edition of the city guide "Time Out," headquartered in London and active in 85 cities across 37 countries worldwide. This includes the English-language magazine, guidebooks, website, and app. "Time Out" is recognized globally as a city guide with strong brand power since its founding in 1968, having been adopted as the official travel guide for the 2012 London Olympics and Paralympics.
This Chinese edition, jointly published by Dentsu Inc. and Time Out Tokyo, will be released twice a year as a media outlet specifically targeting Chinese visitors to Japan, capitalizing on the sharp increase in Chinese tourists since 2014. Distribution points include airports, tourist information centers, major subway stations, shops, cafes, restaurants, hotels, and even airports in their home countries before their trip to Japan. A total of 100,000 copies are planned (50,000 in Traditional Chinese and 50,000 in Simplified Chinese). The magazine format is A4 variant / 84 pages.
The inaugural issue aims to serve not only as a city guide but also as a "Tokyo Shopping Guide" designed to stimulate shopping in Tokyo. Tailored to the needs of individual Chinese tourists visiting Tokyo for shopping on weekends, it will provide timely product and Tokyo information, guiding readers on what to buy and where to go in a single volume. By effectively leveraging the expectations and brand power built through the magazines published in China – 'Time Out Shanghai', 'Time Out Beijing', and 'Time Out Hong Kong' – and creating synergies, we will develop solutions specifically targeted at Chinese visitors to Japan.
＜Time Out Tokyo Company Overview＞
Company Name: Time Out Tokyo Inc. (English: Time Out Tokyo Inc.) http://www.timeout.jp/ja/tokyo
Address: Prestige Hiroo 101, 5-9-9 Hiroo, Shibuya-ku, Tokyo
Representative: Hiroyuki Fushitani (Representative Director)
Date Established: July 31, 2009
Business Activities: Operation of internet media and publishing business
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/0422-004031.html
