The Japan Advertisers Association (Consumer Committee) solicited logo designs for the JAA Advertising Awards in conjunction with the 54th "JAA Advertising Awards - Consumer-Selected Advertising Contest."
By the May 11 deadline, 185 entries were received. After review by the logo selection committee, the following design was chosen. It received high praise for effectively expressing the significance and sense of renewal of the JAA Advertising Awards.
It will now be used as the symbol for the JAA Advertising Awards, appearing on posters, flyers, websites, and other materials.