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"Beauty lies in the details." Kyary Pamyu Pamyu appears in the "AQUOS 4K" promotion.
Sharp will launch its "AQUOS 4K NEXT" LCD TV in July and will run a promotional campaign for its 4K series starting in June. Ahead of this, a launch event was held on June 9 at Harajuku Quest Hall in Shibuya Ward, Tokyo.
At the outset, Masanobu Tomatsuri, Head of Domestic Sales for the Digital Home Appliances Business Division, explained that the 4K TV market has grown significantly since last year. He noted that growth is expected to accelerate further as 4K and 8K undergo trial and practical broadcasts via BS satellite broadcasting, leading up to the global sporting events in 2020. "The new product achieves 8K resolution while being 4K, delivering the highest picture quality in AQUOS history. We will promote it under the key message 'Beauty lies in the details,' " he stated, revealing the company has engaged singer/model Kyary Pamyu Pamyu, known as an icon of Cool Japan.
At the venue, a preview of the new TV commercial, set to air from June 26th, was screened, featuring Kyary in the dress worn in the commercial. The commercial depicts Kyary gracefully performing a ballroom dance, using its visual beauty to create an immersive experience that makes viewers feel as if they are there. The song featured is "Oshiete Dance Floor," sung by Kyary. The dress incorporates Japanese elements throughout, embodying the concept that "Beauty lies in the details."
Kyary mentioned struggling with the ballroom dancing during filming but expressed, "I want people to see a more mature side of me, different from usual." She also watched a demo movie featuring Japanese landscapes and traditional items while talking, clearly moved by its beauty. Kyary, who recently became more conscious of beauty through skincare and dieting, called out , "Enjoy the beauty of the future with AQUOS 4K!"
The promotion will include TV commercials, transportation ads, and digital signage ads rolled out sequentially. A preview of the commercial is currently available on the special website ( http://www.sharp.co.jp/aquos/kyary/ ).
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