Dentsu Inc. and Eid Launch Full-Scale Business Information Platform for SMEs "HANJO HANJO"

Dentsu Inc. and Eid will fully launch the business information platform "HANJO HANJO" (http://hanjohanjo.jp/) in July. This initiative aims to contribute to revitalizing the Japanese economy and regional areas by expanding the business scope and improving productivity of small and medium-sized enterprises. While a beta version has been operational since April 20, this full launch marks a significant evolution into a new business information platform. It features substantially enhanced content and high usability, tailored to meet the needs of companies and regions.

Amidst the rapidly changing environment surrounding businesses, many companies are achieving steady growth by accurately capturing societal trends—such as regional revitalization, inbound tourism, and CSV (Creating Shared Value)—and proactively developing new business opportunities.
HANJO HANJO focuses on these success stories, incorporating unique business information unavailable elsewhere. This includes industry insights and trends that can serve as growth hints for SMEs, locally-originated business models, and new business schemes born from cross-industry collaboration.

By combining Dentsu Inc.'s accumulated expertise in marketing and content creation with the know-how of iid's rapidly growing web media operation platform, "iid-CMP (iid Content Marketing Platform)," "HANJO HANJO" will provide users with high-quality content that aids in creating new business opportunities.

For highly specialized content, we will collaborate with various media companies, including specialized and industry publications. Partnerships have already been established with Nikkan Kensetsu Kogyo Shimbun, Nikkan Kogyo Shimbun, Nihon Kyoiku Shimbun, and Nihon Nogyo Shimbun. We will continue to pursue further collaborations with content holders.
Furthermore, beyond digital information dissemination, we will provide information delivery in physical venues and consulting services to tangibly contribute to companies' business creation.

■ "HANJO HANJO" Logo Mark

■Company Overview of IID, Inc.
Company Name: IID, Inc. (Tokyo Stock Exchange Mothers Listed)
Location: Shinjuku Sumitomo Building 28F, 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 28, 2000
Representative: Representative Director Hiroshi Miyakawa
Business Description: Media business, research business, technology business centered on e-commerce

Dentsu Inc . Releasehttp://www.dentsu.co.jp/news/release/2015/0701-004083.html