Dentsu Inc. Aegis Network, Dentsu Inc. Aegis Network's overseas headquarters, established a new media agency, Dentsu Mitchell Media Australia Pty Ltd (hereinafter "Dentsu Media Australia"), on July 1, with the aim of expanding and strengthening its media and communications services in Australia.
The new company is a rebranding of Mitchell & Partners (hereinafter "Mitchell"), a local subsidiary of Dentsu Inc. in the media business.
The Dentsu Group currently operates eight global network brands, one of which is Dentsu Media, which operates mainly in the Asia-Pacific region. Dentsu Media Australia will be the 16th network base for this brand.
Mitchell was established in Australia in 1976 and grew to become one of the country's leading media agencies in the 1990s. In 2010, it was acquired by the Aegis Group, the predecessor of the current Dentsu Aegis Network, and continues to operate today.
In Australia, the third largest advertising market in the Asia-Pacific region after China and Japan, the group ranks second in the media agency business. With this establishment, the group will further accelerate its growth strategy in the country by providing highly integrated solutions and innovative services utilizing content and technology.
[Overview of Dentsu Inc. Mitchell Media Australia] Company Name: Dentsu Mitchell Media Australia Pty Ltd (commonly known as Dentsu Inc. Media Australia) Headquarters: Melbourne, Victoria, Australia Branch Locations: Sydney, Canberra, Perth Established: July 2015 Shareholder Structure: Dentsu Inc. Aegis Network 100% Representative: Kenny Stuart (CEO) Number of Employees: 110 Business Activities: Communication planning, media planning, media buying, solution development utilizing content and technology, strategic consulting based on research and data analysis, etc.
