Dentsu Inc. and Dentsu Inc. PR won five awards across four categories at the PRWeek Awards Asia.

The winners of the "PRWeek Awards Asia 2015," which honors outstanding PR work in Asia and is hosted by the PR industry media outlet "PRWeek," were announced in Hong Kong on June 18. Among 625 entries from 16 Asian countries, Marukome's "Rocking out with miso soup!" and Miyakojima City's "The Shut-down Island!", both handled by Dentsu Inc. and Dentsu Public Relations (Dentsu PR), won five awards across four categories.

"Miso Soup Listened to Rock Music" won Gold Awards in the "Corporate Branding Campaign of the Year" and "Japan/Korea PR Campaign of the Year" categories, and a Silver Award in the "Consumer Launch Campaign of the Year" category. This campaign launched the world's first instant miso soup, created in collaboration with the rock band "Miso Soup's." The miso was fermented while listening to rock music to stimulate the bacteria. The company's mascot character, Marukome-kun, also transformed into a mohawk-sporting rock style. The campaign continuously created touchpoints between young people and miso soup through a miso soup booth at a rock festival and a limited-time store in Harajuku. This series of activities became a hot topic in news and on social media, leading to increased sales and the product being carried by major convenience stores.

"Shut Down Island!" won Gold in the "Public Sector Campaign of the Year" category and Silver in the "Japan/Korea PR Campaign of the Year" category. Collaborating with SCRAP's "Real Escape Game," they implemented the "Escape from the Sealed Island" game, using the entire Miyako Island as the playing field. Utilizing cultural heritage sites and historical ruins, they promoted Miyako Island as an adventure destination reminiscent of Indiana Jones. This resulted in record-high tourist numbers for the entire year of 2014, including the off-season winter period.

Dentsu Inc. PR News Release http://www.dentsu-inc.co.jp/releasestopics/news_releases/2015_07_08.html