On July 8, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it has acquired a 20% stake in Singapore's leading creative agency Mangham Gaxiola Pte Ltd (MG) to expand the global creative network brand "mcgarrybowen" into Southeast Asia, integrating it into the mcgarrybowen network.
The group has also agreed with MG shareholders that it holds an option to make MG a wholly-owned subsidiary in the future.
Founded in 2012, MG is highly regarded for its creative capabilities. It was selected as Singapore's "Most Desirable Independent Creative Agency" in a 2014 survey of over 1,000 marketers conducted by Marketing Magazine, a leading industry publication in Asia. MG provides high-quality services to leading companies across multiple industries, including finance, automotive, fashion, electronics, beauty, and consumer goods.
The company's services extend beyond advertising creative for campaigns across mass media, digital media, and social media. They also encompass creative content for websites serving as sales tools, apps designed to enhance consumer engagement, and design work for building brand identity in retail spaces and other venues.
The acquisition of MG shares was driven by the growing importance of Southeast Asia as a market, coupled with a trend among Dentsu Group clients to increasingly position Singapore as a regional hub.
Following the acquisition, Dentsu Inc. will integrate MG into the "McGarryBowen" network, renaming it "manghamgaxiola mcgarrybowen." By leveraging the Dentsu Group's global human and service resources, the company will provide clients with even more innovative and high-quality services.
[Overview of MG]
Company Name: Mangham Gaxiola Pte Ltd
Company name changed to "manghamgaxiola mcgarrybowen" after share acquisition
Headquarters: Singapore
Established: February 2012
Shareholder Structure: After the acquisition
Dentsu Inc. Aegis Network: 20%
Company Management 80%
Revenue: S$2.19 million (approx. ¥200 million) (Fiscal Year Ended December 2014)
Representatives: Stephen Mangham (CEO)
Robert Gaxiola (Executive Creative Director)
Number of Employees: 15
Business Activities: Comprehensive creative work ranging from brand building to mass media, web, and store design
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/0708-004093.html
