A large rice cooker greets you upon arrival in Japan Panasonic PR display at Haneda Airport

Panasonic is operating an exhibition boothat the international arrivals lobby of Tokyo's Haneda Airport from July 9 to 20, showcasing IH rice cookers and other products to overseas travelers. (Staff product explanations available until the 12th; display only thereafter). This initiative responds to the recent increase in visitors to Japan.

The booth is located in the area just beyond the arrival gates, featuring an eye-catching noren banner with the catchphrase "Welcome to the Land of Delicious Rice." At the center of the booth stands a giant objectrepresenting the"Steam & Variable Pressure IH Jar Rice Cooker with W-Odori Cooking." Surrounding it are displays of 57 colorful food samples. The object features a mechanism that visually demonstrates the "W-Odori Cooking" process, making it a truly "delicious" exhibit.

Travelers who had just arrived in Japan often smiled upon seeing the object and food samples, and many were seen taking commemorative photos. The booth also displayed humidifying air purifiers, the men's shaver "Lumada, " and the digital camera "LUMIX. " All models on display were tourist models (overseas specifications) made specifically for international markets.

Advertisements using the same catchphrase began appearingat Narita Airport's Terminal 1 and Terminal 2, as well as Kansai International Airport, starting July 1st.

Furthermore, the tourist model homepage ( http://panasonic.jp/tourist/cn/ ) introduces the products' quality and ease of use as "Japan Premium Quality" in Chinese, English, and Japanese. Short videos can also be viewed.