Upon arriving in Japan, a large rice cooker greets you. Panasonic holds a PR exhibition at Haneda Airport.

Panasonic is operating an exhibition boothat the international arrivals lobby of Tokyo's Haneda Airportfrom July 9th to 20th, showcasing products like IH rice cookers to travelers arriving from overseas. (Staff product explanations available until the 12th; display only thereafter.) This initiative responds to the recent increase in visitors to Japan.

The booth is located in the area just beyond the arrival gates, featuring an eye-catching noren banner with the catchphrase "Welcome to the Land of Delicious Rice." At the booth's center stands a giant modelof the"Steam & Variable Pressure IH Rice Cooker with W-Dancing Cooking," surrounded by displays of 57 colorful food samples. The model features a mechanism that visually demonstrates the "W-Dancing Cooking" process, making it a truly "delicious" exhibit.

Travelers who had just arrived in Japan smiled when they saw the object and food samples, and many were seen taking commemorative photos. The booth also displayed humidifying air purifiers, the men's shaver"LUMADASH," and the digital camera "LUMIX." All were tourist models (overseas specifications) made for the international market.

Similar advertisements using the same catchphrase began appearing at Narita Airport's Terminal 1 and Terminal 2, as well as Kansai International Airport, starting July 1st.

Additionally, the tourist model website ( http://panasonic.jp/tourist/cn/ ) introduces the products' quality and ease of use as "Japan Premium Quality" in Chinese, English, and Japanese. Short videos can also be viewed.