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Chocola BB Series New TV Commercial Featuring Perfume Begins Airing
Eisai began airing new TV commercials for "Chocola BB Royal 2" and "Chocola BB Plus" starting July 20. Continuing from the previous campaign, the commercials feature the techno-pop trio Perfume as the image characters.
The Royal 2 commercial, titled "GOOD Chocola MORNING," begins with the three waking up in the morning. They get out of bed in their pajamas, looking tired and not quite refreshed. They then drink Royal 2 while saying, "Count on you, Chocola," and with the chant "GOOD Chocola MORNING," they transform into bright red uniforms. The story shows all three heading out energetically.
In the "Work for Me, Chocola!" edition for Chocola Plus, the three girls in bright red uniforms play counselors listening to skin troubles like blemishes, acne, and canker sores. Enter "Chocola-kun," the product's personification, who appears to comfort hardworking women. When the three ask, "Skin troubles, please help us, Chocola!", Chocola-kun gets fired up. Finally, a giant "Chocola-kun" president enters, surprising everyone. Both episodes feature a continuous storyline and use Perfume's new song "TOKIMEKI LIGHTS".
The brand website ( http://www.chocola.com/entertainment/index.html ) allows viewers to watch the commercials and behind-the-scenes footage.
The Chocola BB brand, wanting to further support women, established August 8th as "Chocola BB Day," recognized by the Japan Anniversary Association, inspired by the "BB" letters resembling the number "8." To commemorate this, a photo submission campaign, "Breakfast That Makes Your Ideal Boyfriend Praise You," is running until August 20th.
Campaign Site: http://bb0808.chocola.com
Campaign Official SNS:
Twitter: https://twitter.com/bb0808chocola
"Facebook" https://www.facebook.com/bb0808chocola
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