Dentsu Inc. establishes dedicated sales bases in Malaysia and Thailand to further expand its promotional business in the Asia region
Dentsu Tech Inc., a subsidiary of Dentsu Inc., is establishing two new companies, "Promotech Synergy (Malaysia)" and "Promotech Thailand," to meet clients' promotional needs in Asia.
In Malaysia and Thailand, where consumer markets are rapidly expanding and demand for high-quality communication services is growing, inquiries for promotion-related services such as store development, in-store promotions, and events have surged. Dentsu Inc. determined there was a need for a specialized company offering one-stop services from planning to execution, leading to the establishment of these new companies.
Promotion-specialized sales bases in Asia will operate under the Promotec brand
To expand its promotion business in Asia, the Dentsu Group launched its core sales base, Promotec (a Dentsu Tech subsidiary), in Singapore in October 2011. It then established Promotec subsidiaries in India and Indonesia in March 2012 and commenced operations in Vietnam in June 2013, steadily expanding its business. With the addition of these two new locations, the number of specialized promotion sales bases operating under the "Promotech brand" in Asia has now reached six.
Leveraging the Dentsu Group's Asian network to address diverse promotional needs
Going forward, Promotech Synergy and Promotech Thailand will aim to quickly establish themselves as leading local promotion specialists, just like the other four existing sales bases. In conducting their business, they will closely collaborate with Dentsu Asia, which oversees the Dentsu Group's operations in the ASEAN and Oceania regions under the umbrella of Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, and with the Asia network of Aegis Media. This collaboration will enable them to respond to the diverse and growing promotion needs in these countries and their neighbors.
Dentsu Inc. NEWS RELEASE http://www.dentsu.co.jp/news/release/2013/pdf/2013114-1031.pdf
