Business Alliance with Dentsu Inc. and One Two Ten Robotics ~Advancing Development of AI and Conversation Engines for Cutting-Edge Communication Robots~

On September 11, Dentsu Inc. announced a business partnership with One-Two-Ten Robotics (hereinafter "1-10 Robotics") to advance the development of cutting-edge AI and conversation engines for communication robots.

The current domestic market size for the robotics industry is approximately 900 billion yen.
Projections* indicate this will grow approximately tenfold to ¥9.7 trillion by 2035, roughly 20 years from now. Beyond industrial robots, high expectations exist for rapid market expansion in the so-called robotics field—which integrates with home appliances, housing equipment, and automobiles—as well as in service sectors like healthcare, nursing care, logistics, security, and entertainment. A future is envisioned where robots act as a cross-cutting force, driving innovation across all industries.

In light of this situation, Dentsu Inc. established the cross-functional "Dentsu Robotics Promotion Center" in November 2014. It has provided solutions addressing diverse robot-related challenges faced by clients across three business domains: "Development," "Agency," and "Content."

1-10Robotics was established by its parent company, One-Two-Ten Holdings (hereinafter "1-10HOLDINGS"), based on the prediction that the market size for robots in the communications field will expand to over ¥600 billion by 2020, at least triple the current size. As a specialized company in robot-related technology, it will develop cutting-edge AI and conversation engines for communication robots.

1-10 Design, a subsidiary of 1-10HOLDINGS, has already achieved significant results in robot development, including involvement in the development of SoftBank's emotional personal robot "Pepper." 1-10Robotics will inherit this business.

Moving forward, Dentsu Inc. and 1-10 Robotics will strengthen their collaborative framework in robot development by combining their respective expertise and know-how. They will contribute to creating new industries, utilizing robots as communication media, and ultimately realizing a society where humans and robots coexist.

*Fiscal Year 2010 Robot Industry Future Market Survey (Ministry of Economy, Trade and Industry / NEDO)

 

■1-10HOLDINGS Company Overview

Company Name: One-Ten Holdings Co., Ltd. http://www.1-10.com/
Location: Kyoto Headquarters: 4F COCON Karasuma, 620 Suiginya-cho, Karasuma-dori Shijo-sagaru, Shimogyo-ku, Kyoto
　　　　: Tokyo Branch: 24F, Tennozu First Tower, 2-2-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative: Yoshiaki Sawabe, President and Representative Director
Date Established: July 7, 2009
Capital: 18.5 million yen (as of September 30, 2013)
Business Description: A creative agency that comprehensively produces digital marketing, from advertising creative to corporate website construction.
　　　　　Oversees the management strategy, planning, and administrative operations for the entire group.

■1-10Robotics Company Overview

Company Name: One-Two-Ten Robotics Co., Ltd. http://www.1-10.com/robotics/
Location: Tokyo Headquarters: 24F, Tennozu First Tower, 2-2-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
　　　　　Kyoto Branch: COCON Karasuma 4F, 620 Suiginya-cho, Karasuma-dori Shijo-sagaru, Shimogyo-ku, Kyoto
Representative: Kenichi Nagai, President and CEO
Date Established: September 1, 2015
Capital: 10 million yen (as of September 2015)
Business Activities: Planning, development, and production in the field of robot experiences, including conversation and applications.
　　　　　Planning, development, and operation of robot utilization in sales promotion areas such as events and commercials. Development of interactive systems and sales of system packages.

 

Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/0911-004150.html