As the first initiative under its "Dentsu Inc. Work Style Innovation" program to transform work styles, Dentsu Inc. has been trialing "GOOD MORNING! GOOD WORKING!" since July, offering free breakfast to employees arriving early in the morning.

Scene at the Tokyo Headquarters
At locations including the Tokyo headquarters in Shiodome, the Kansai branch in Osaka, and the Chubu branch in Nagoya, employees arriving by 8:15 AM receive bananas, muffins, vegetable juice, cereal bars, and other items. This initiative supports employees shifting from night-oriented to morning-oriented workstyles to enhance efficiency.
The company has also worked to inform employees through posters and elevator monitors. At the Tokyo headquarters alone, over 5,000 employees utilized the service in July, demonstrating its effectiveness in increasing morning-oriented workers. The company plans to continue the program, refining the menu going forward.