On September 8, Netflix, the world's largest subscription video-on-demand service, announced its expansion into South Korea, Singapore, Hong Kong, and Taiwan in 2016. Having already launched its service in Japan on September 1, the company is now fully entering the Asian market.
After founding in the US, the company expanded into South America, the Caribbean, and Europe. With this Asian launch, it will complete its global expansion by the end of 2016. Membership now exceeds 65 million across more than 50 countries worldwide.
In Japan, Hulu, managed domestically by Nippon Television, has been a pioneer in video streaming services. Amazon will also launch its paid membership service in late September. The penetration of subscription video-on-demand services in Japan is drawing attention.
