Dentsu Inc. conducted the Mobile Consumer Tracking Survey 2015 (MoCTS2015) targeting markets in nine Asian countries and regions to support client companies providing mobile-related services and products.
While the 2014 survey (MoCTS2014) covered markets in six Asian countries and regions*, this 2015 survey, conducted from May to June, significantly expanded the target areas and questionnaire content. It was conducted in China (Tier 1, 2, and 3 cities), Hong Kong, Taiwan, India (Delhi, Mumbai, Bengaluru, Kolkata), Thailand, Indonesia, Malaysia, Vietnam, and the Philippines.
The background for this implementation was the reality that mobile communication service subscriptions were consistently exceeding 100% of the total population across Asian markets. MoCTS2015 aimed to clarify consumer usage patterns by brand and trends in brand image evaluation for mobile communication services and devices in each market.
*Regions covered by the Mobile Consumer Tracking Survey 2014 (MoCTS2014)
6 countries/regions: Taiwan, Thailand, Indonesia, Malaysia, Vietnam, Philippines
For key findings from MoCTS2015, see
http://www.dentsu.co.jp/news/release/pdf-cms/2015105-0918.pdf
Dentsu Inc. News Release : http://www.dentsu.co.jp/news/release/2015/0918-004165.html
