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News
Published Date: 2015/09/25
September 19 - October 2: Nikko's Autumn Arrives in Omotesando
Collaboration cafe with Antenna WIRED CAFE marks Japan's first such initiative by a local government
Enjoy autumn to the fullest at "Autumn in Nikko"
On September 19, Nikko City, Tochigi Prefecture, partnered with "Antenna WIRED CAFE" inside the commercial community space "COMMUNE246" in Aoyama, Tokyo, to open a limited-time "Nikko City × Antenna WIRED CAFE."
Aoyama and Omotesando are areas where Nikko City has not previously conducted promotions. The goal is not only to let visitors discover Nikko's appeal but also, under the "Autumn in Nikko" concept, to create a romantic autumn atmosphere reminiscent of the local scenery. This aims to make "Nikko" feel more accessible to generations unfamiliar with the city.
This collaboration with Antenna WIRED CAFE marks the first such initiative by a local government in Japan and is drawing attention as a new way to connect regional areas with the urban center.
For the space production, popular lifestyle producer Moe Murakami, favored by young men and women, was appointed. Ahead of the peak autumn foliage season, the café's interior was decorated to recreate Nikko's autumn atmosphere, allowing urban dwellers to experience Nikko's charm right in the city center.
The menu features special items like the Tartar Dog using Nikko's famous yuba (tofu skin) and smoothies made with Nikko's natural ice and fresh fruit.
On the opening day, October 19th, a "Momiji Market" was held. It featured sales of specialty products like premium local sake and famous mineral water cider, along with hands-on workshops: one for making hand-cut soba noodles by the Nikko Handmade Soba Association, and another for candle-making by local artisans. Mayor Fumio Saito and his wife also visited, lightening the mood for the nervous staff with jokes.
This event, offering a taste of deep autumn along Omotesando as late summer transitions to early autumn, runs for a limited time until October 2nd.