Promoting "International Coffee Day" with "Coffee Samba" (Video included)

To promote October 1st, "International Coffee Day," the Japan Coffee Association began releasing promotional videos (PVs) in mid-September. These include the "Coffee Samba" PV featuring comedian Naomi Watanabe, followed by web commercials based on it: "Coffee Face," "Air Mill," "Pouring Continuously," "Air Cup," and "Coffee Chaos" ( https://youtu.be/USClptF2Y6Y ). Watanabe was chosen for her first solo PV appearance as a "talent who embodies Brazil," given that over 30% of coffee distributed in Japan is Brazilian.

In the PV and CM, Watanabe sings "Coffee Samba," a samba-style arrangement of the classic song "Coffee Rumba." Her vocals, diverse expressions, performance, and comical CG gimmicks combine to create a unique world.

The association had designated October 1st as "Coffee Day" since 1983. This year, the International Coffee Organization (ICO: an international organization that negotiates and implements agreements concerning global coffee production and trade) has newly established the same date as "International Coffee Day."

On October 1st, a "PR Event Commemorating the Establishment of International Coffee Day" was held at Yoshimoto ∞ Hall in Shibuya Ward, Tokyo. Vice President Kojiro Hagiwara of the association stated, "We are delighted that our persistent efforts in Japan have been recognized, leading to this becoming an international commemorative day. We hope people will continue to drink plenty of coffee and enjoy moments of relaxation."

Ms. Watanabe appeared on stage wearing a dress made from actual coffee beans for the photo shoot. She shared behind-the-scenes stories, such as how the dress got ruined during the shoot, and engaged in lighthearted banter with host comedian Abe Koji. Comedian duo Dennis, who came to show their support, then made a surprise appearance. After Mr. Yukio Ueno, who is half Japanese and half Brazilian, presented Ms. Watanabe with coffee beans, she passionately sang "Coffee Samba." Behind her, the dance team "Coffee Sambas," joined by Dennis, performed, energizing the venue.

Association website: http://coffee.ajca.or.jp/