The Hideo Yoshida Memorial Foundation announced the recipients of the 13th "Hideo Yoshida Grant Research Award" on October 1st.
From the research results of five full-time researchers and five graduate students funded by the foundation in fiscal year 2014, two were selected for the Encouragement Award. No recipients were selected for the Hideo Yoshida Award or the Junior Hideo Yoshida Award this year.
[Full-time Researchers Category]
Encouragement Award: 'Creating Markets Through Language: Research on Changing Consumer Values and Behavior Regarding "Girls"'
Professor Tsuyoshi Matsui, Graduate School of Commerce, Hitotsubashi University
[Graduate Student Category]
Encouragement Award: 'The Relationship Between Line Extensions and Consumer Attitudes'
Naoki Akamatsu, Doctoral Candidate, Graduate School of Business Administration, Keio University
*Award recipients' titles are as of the time of submission
Since its founding, the Foundation has supported research in marketing and communication, primarily in advertising, public relations, and media. This award annually recognizes outstanding research from among these studies.
Details here (Yoshida Hideo Memorial Foundation website).
