The Newly Evolved Crown Etsushi Toyokawa joins as the new commercial character. The theme: "Buy the Crown in Japan."

Toyota Motor Corporation held a press conference for the new Crown and a new commercial launch event at Megaweb in Odaiba, Tokyo, on October 1st.

Since its birth in 1955, the Crown has consistently pursued the innovations demanded by each era, representing Japan's quintessential sedan. This minor change focuses on the keyword "For our customers' smiles," with major points including a dynamic exterior design change, a newly equipped turbo engine, and the introduction of the Japan Color Selection.

The event commenced with a projection on the venue screen featuring landscapes from 12 countries worldwide, Etsushi Toyokawa in attire suited to each nation, and striking image shots of the new Crown. The catchphrase is "CAN'T BUY CROWN IN ○○" (with the country name filling in the blank), and the theme is "Buy the Crown in Japan." Simultaneously with the projection, the unveiling took place, revealing the sky-blue new Crown on stage.

Yukari Nishio, who also appears in Toyota commercials, served as the event MC. Following her introduction, the new "Paris" commercial was screened. It featured a slightly comedic story: a French person asks Toyokawa, who is driving the new Crown in France, "Where did you buy that car?" to which he replies, "It's only sold in Japan. Ask Toyota why."

Following the screening, Toyokawa Etsushi, who played a sharply dressed businessman in the commercial, took the stage in a suit for a talk session.

Regarding the French dialogue in the commercial, he commented, "French pronunciation is soft, so I practiced repeatedly and worked hard." On the 12 color options for the new Crown, he shared his impressions from the shoot: "I saw all the colors during filming. Every single one is elegant, dynamic, and truly excellent."

Then, "Hey, hey, there's no setting for my country, Nigeria!" Bobby Ologun burst onto the stage in traditional Nigerian attire, lightening the mood.

Next, another guest, Michelle Michina (a singer based in France with Japanese and French parents, who coordinated this commercial shoot) took the stage. Michelle got into the actual car on stage and shared her impressions.

Finally, Toyokawa concluded the event by stating, "I had the impression the Crown was a car for mature men, but I think the beautiful body colors introduced this time would also suit younger people and women. I really hope those people will give it a try too."