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Collaboration with Dentsu Inc., Intimate Merger, and Data Artist ― Expanding the Capabilities of the Cloud-Based Data Analysis Platform "Dentsu.io" ―
On October 6, Dentsu Inc. launched "Dentsu.io," a data analytics platform that visualizes management metrics to support corporate decision-making. It uses cloud-based technology to accelerate the PDCA cycle (Plan<Plan>→Do< Execute→Check→Action) to visualize management metrics supporting corporate decision-making. Starting the same day, the service evolved to enable a one-stop process from discovering potential customers to converting and nurturing them.
As the integration and centralization of internal and external data, accelerated operations, and linkage with external big data become increasingly essential, the company announced the start of service on the same day. This expansion builds upon its November 2014 collaboration with Treasure Data Inc. (a company renowned for its integrated capabilities from data collection to analysis, hereinafter "Treasure Data") and Classmethod Inc. (a company specializing in building and operating platforms that accelerate big data operations).
The previous "Dentsu.io" primarily contributed to client companies during the sales promotion phase for potential customers within client data by analyzing and visualizing Dentsu Inc.'s original data and client-held log data. The new version, however, significantly expands its functionality as a data platform capable of incorporating diverse data such as media/advertising data, panel data, and visitor attribute data from company websites. It picks out target consumers from big data. It now provides a one-stop solution enabling: ① discovery of potential customer clusters and market volume assessment, ② efficient ad delivery to potential customer segments, and ③ enhanced experiential value through content personalization. This enables seamless support from demand generation to goal achievement (see conceptual diagram of the new "Dentsu.io" below).
In launching the new "Dentsu.io," we have also decided to collaborate with Intimate Merger, a leading specialist in DMP (Data Management Platform)※1 for integrated data management, and Data Artist, a provider of cutting-edge LPO (Landing Page Optimization)※2 tools that optimize the first page users land on after accessing via search engines or various ads.
The addition of Intimate Merger's approximately 400 million audience-related data points (consumer data from the internet) and Data Artist's cutting-edge LPO tool "DLPO" will further advance marketing and communication activities targeted at each individual consumer.
Moving forward, Dentsu Inc. and its four partner companies will provide the new "Dentsu.io" to companies in sectors such as beverages, food, automotive, cosmetics/toiletries, retail, and entertainment. This will support end-to-end high-speed marketing while driving the development of solutions that continuously address the diverse marketing and communication challenges faced by client companies.
Simultaneously, by further strengthening collaboration with Treasure Data, which underpins the core technology of "Dentsu.io," they will work to enhance and diversify solutions offered through the new "Dentsu.io."
■Concept Diagram ofthe New "Dentsu.io"
■Dentsu.io Logo
＜About Intimate Merger＞
Company Name: Intimate Merger Inc.
Location: Cross Point 5F, Roppongi Hills, 6-3-1 Roppongi, Minato-ku, Tokyo
Representative: Ryoji Yanashima (President and CEO)
Date Established: June 2013
Business Activities: Marketing application development and sales; Data mining services
RSCTC 2010 Discovery Challenge (World's Largest Statistical Algorithm Contest)
Mr. Yanashima, who achieved 3rd place globally in this big data analysis competition, is central to the establishment of this data marketing company.
Data marketing company established by Mr. Yanashima, who boasts a proven track record in big data analysis, including a third-place finish at the RSCTC 2010 Discovery Challenge (one of the world's largest
and advanced analytical technology, primarily serving national clients and large-scale portal sites.
large-scale portal sites.
As of August 2015, the company's DMP and marketing solutions are implemented by major financial institutions and consumer goods manufacturers.
marketing solutions included major financial institutions and consumer goods manufacturers,
http://corp.intimatemerger.com/
＜About Data Artist＞
Company Name: Data Artist Inc.
Location: 3-46-3 Ebisu, Shibuya-ku, Tokyo
Representative: Satoru Yamamoto (President and CEO)
Date Established: August 2013
Business Activities: Marketing Consulting Business, Software Business
With LPO as its core business, the company's slogan is "Building an environment where clients can focus on 'inspiration' = 'art'."
Leveraging expertise and technical capabilities cultivated through implementing LPO tools for over 400 companies,
providing data-driven marketing consulting and software solutions.
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※1 DMP (Data Management Platform):
A data integration management tool that manages a company's own website access data, ad delivery data, customer data, and other external supplier data, and connects with various data utilization channels such as advertising, email delivery, and analysis surveys.
※2 LPO (Landing Page Optimization):
A marketing technique aimed at preventing users from leaving the site and guiding them to desired pages by optimizing the landing page—the first page users visit after arriving from search engines or various ads.
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/1006-004272.html
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