Be the first to experience new products Panasonic holds its first member-exclusive event

Panasonic held its inaugural invitation-only event, the "CLUB Panasonic Fan Festa," for members of its free membership site "Club Panasonic" on October 10 and 11 at Tokyo Dome City Prism Hall in Bunkyo Ward.

The venue featured a main stage alongside various ingeniously designed corners and booths, creating an event where attendees could "see, touch, and enjoy" the latest appliances.

In the zone showcasing the company's new concept for white goods, "Everyday Premium," an air conditioner booth allowed visitors to experience "foot-level heating" and "ceiling airflow," while a pre-release demonstration explained the features of the upcoming "Cube" washing machine. An area also recreated the set used for the "Everyday Premium" TV commercials and advertisements, concretely promoting living spaces that enrich daily life.

In the cooking zone, recipes using the partial-freezer refrigerator and steam oven microwave featured in Orange Page magazine were demonstrated in a school-style format. Visitors were notably seen eagerly examining the products while asking questions to the demonstrators.

At the "4K Photo" corner, a line formed as visitors waited their turn to capture images of children playing with soap bubbles using the Lumix DSLR camera. In the Theater Gallery, the "Beautiful Japan" project (related article: http://dentsu-ho.com/articles/2120 ) supporting young athletes pursuing their 2020 dreams was showcased on 4K VIERA TVs. Visitors could experience the high picture and sound quality.

The main stage featured product presentations and a raffle with luxurious prizes. Attendees also received benefits like Club Panasonic coins worth 500 yen through a stamp rally within the venue. Approximately 3,500 people visited over the two days.

 

■Club Panasonic

　A membership site for the company's home appliances (no joining fee or annual fee). You can become a member by registering on the site, even if you don't own the company's products. Members receive product and campaign information, access to monitor sales, and support information for purchased products. Benefits also include accumulating Club Panasonic Coins, which can be exchanged for miles or points.

Official Site: http://club.panasonic.jp/