[Industry First] Dentsu Inc. Systematizes Development and Utilization Methods for Corporate Characters

Dentsu Inc. is the first in the advertising and marketing industry to systematize communication methods for corporate characters. This enables Dentsu Inc. to provide consulting services—including character development and utilization, as well as rebranding of existing characters—to corporations, government agencies, and local authorities.

Providing Dentsu Inc.'s expertise and know-how in a one-stop service

As communication methods diversify and become multi-media, the increase in advertising and sales promotion activities utilizing characters has heightened corporate needs for clarifying the purpose and role of characters, as well as maximizing their effectiveness and value.

While characters have long been used as a communication tool, their development and usage purposes were often intuitive, or they were simply used as illustrations for decorative purposes in advertising and promotional activities. Recognizing this situation, Dentsu Inc. launched "Dentsu Character Consulting."

Dentsu Character Consulting systematizes Dentsu Inc.'s expertise and know-how, providing specialized methodologies for corporate character utilization. This organization comprises experts including character consultants, brand consultants, creators, strategic planners, and rights management specialists, delivering one-stop consulting services.

Dentsu Character Consulting Logo

Dentsu Inc. NEWS RELEASE　http://www.dentsu.co.jp/news/release/2013/pdf/2013115-1108.pdf