From the popular app "Kurashi no Koyomi" with 280,000 downloads, the cookbook "Kurashi no Koyomi: The Cooking Journal of the Seventy-Two Seasons" is now available.

The Beautiful Living Research Institute (*1), operated by Dentsu Inc. and Heibonsha, released the cookbook "Kurashi no Koyomi: The Seventy-Two Seasons Cookbook" on November 6th. This commemorates the third anniversary of their calendar app "Kurashi no Koyomi," which has achieved 280,000 downloads (as of the end of October 2013).

The "Kurashi no Koyomi" calendar app introduces seasonal ingredients based on Japan's traditional seasonal divisions: the "Twenty-Four Solar Terms" and the "Seventy-Two Sub-Seasons." This newly released recipe book contains 72 recipes using ingredients featured in the app.

Kurashi no Koyomi: The Seventy-Two Seasons Cookbook (¥1,400/excluding tax) Publisher: Heibonsha Co., Ltd.

 

Dentsu Inc. Homepage "Kurashi no Koyomi: The Seventy-Two Seasons Cookbook"

http://www.dentsu.co.jp/books/publication/concerned_social/koyomi_recipe.html

 

※1 "Institute for Beautiful Ways of Living " http://www.kurashikata.com/

Launched in November 2010 as a joint project between Dentsu Inc. and Heibonsha. This institute reexamines practices and philosophies long embedded in Japanese daily life, proposing "Beautiful Ways of Living" that remain relevant today.

 

※2 "Kura no Koyomi"

Released in November 2010, the "Calendar of Daily Life" app for iPhone/iPad/Android devices updates approximately every five days, following the "Twenty-Four Solar Terms" and "Seventy-Two Micro-seasons." In January 2012, the book 'Calendar of Daily Life: A Seasonal Almanac Enjoying Seventy-Two Seasons and Their Peaks' (Heibonsha) was published, compiling one year's worth of the app's content.