PR Event for Preventing Elderly Fraud Victims ― Ken Matsudaira Becomes the "Prevention Magistrate"! ―

An awareness campaign centered on "Preventing Fraud Victimization Among the Elderly," led by the Cabinet Office and involving collaboration between the Consumer Affairs Agency, National Police Agency, and Financial Services Agency, launched on December 3rd. On the same day, a PR event was held at "Sugamon Plaza," located at the entrance of the Sugamo Jizo-dori Shopping Street in Toshima Ward, Tokyo.

Consumer Affairs Agency Commissioner Kumiko Bando, speaking at the event, addressed the rising incidence of specialized fraud, including wire transfer scams. She urged the public to readily utilize the consumer hotline, now easier to remember with its three-digit number "188 (Iya ya!)", and to prevent victimization through family communication.

Following this, guest performers appeared: Ken Matsudaira, dressed as the "Prevention Magistrate" – a champion of justice who prevents dangers before they occur – and Kanning Takeyama, representing the children's generation whose parents are seniors. They performed a short skit.

Matsudaira, now in his fourth year as Mizen Bugyo, stated, "Scam tactics are becoming increasingly sophisticated and diverse. I will continue my activities, staying vigilant to reduce victimization among the elderly even slightly." Just then, a cell phone ringtone sounded on stage.

"Prevention Commissioner, you're on stage!" Takayama admonished. Answering the call, Matsudaira revealed it was the police informing him that "a family member had caused a traffic accident and money was needed for a settlement."

Takayama urged, "That's a scam. People who think they're immune are often the easiest targets. If you're suddenly asked for money, call '188'." Matsudaira then called the consumer hotline, received advice on the need for identity verification, and avoided trouble.

Film director and commercial director Isshin Inudo, who produced the campaign's web video, joined the discussion. Reflecting on the production of the video starring Takeyama, he commented that communication with family is essential to prevent elderly people from falling victim to fraud.

Minister of Internal Affairs and Communications Sanae Takaichi, who appeared to promote fraud prevention capitalizing on the My Number system, joined Matsudaira—who will appear as the "Prevention Magistrate" in a currently-in-production commercial—to deliver their catchphrase: "Now, everyone, beware of fraud!"

Afterwards, the speakers walked through the Sugamo Jizo-dori Shopping Street, distributing flyers to passersby and calling for the prevention of fraud targeting the elderly.