On December 7, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, reached an agreement with shareholders to acquire 100% of the shares in Band Pte. Ltd. (Singapore) and Band Ltd. (Hong Kong), an advertising company providing B2B solutions to client companies.
Band Pte. Ltd., established in Singapore in September 2002 and in Hong Kong in October 2002, is an advertising agency specializing in providing marketing solutions in the B2B domain. It handles advertising strategy development and production, digital solutions, demand generation, channel marketing, and sales enablement (methods to enhance sales personnel efficiency) for client companies and their dealers/distributors. Its client base includes multinational corporations in IT and finance, and it also provides B2B solutions in the Middle East and Africa beyond Asia.
Following the acquisition, the company will merge with the Singapore office of Carat Enterprise, which covers the B2B sector within the Dentsu Group. This integration aims to address the growing demand for B2B advertising in the Asia-Pacific region and create synergies by enhancing collaboration with other group companies operating across the region.
[Band Pte. Ltd. Overview]
Company Name: Band Pte. Ltd (Singapore), Band Ltd (Hong Kong)
Headquarters: Singapore, Hong Kong
Established: September 2002 (Band Pte. Ltd), October 2002 (Band Ltd)
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network after share acquisition
Revenue: SGD 3.7 million (approx. ¥320 million) (Fiscal year ended December 2014, combined basis for both companies)
Representative:
Ian Bickerton (Founder & Creative Director)
Kieran Vye (Group Managing Director)
Number of Employees: 50
Business Description: Provides advertising and marketing solutions specializing in the B2B sector
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/1207-008568.html
