Taiwan★Seven-Eleven Presents: 7 Lessons for Singles

A Seven-Eleven advertising video titled "7 LESSONS ABOUT SINGLE LIFE," focusing on Taiwan's growing single population, has become a hot topic, winning numerous advertising awards. In Taiwan, the single population has increased by 16% over the past decade. Currently, out of a total population of approximately 23 million, 10 million are single. Among men and women aged 30 to 44, singles account for 43.8%, amounting to approximately 2.55 million people.

The video features heartwarming stories based on real experiences of single customers visiting the store: a man trying to overcome the death of his wife, a woman pretending to live with her boyfriend to hide her single life, and a woman who always stops by after spending time with her crush. These seven episodes deeply and quietly convey how 7-Eleven is a supportive presence for Taiwan's singles, understanding their needs and feelings. (Click the image below to watch the video on another site)

The work was created by DENTSU K, the Taiwanese branch of the Dentsu Group. It won the Grand Prix at the Golden Pitch Awards held in Shanghai, China, in October. Additionally, it has garnered a total of 14 awards at global advertising festivals held this year, including Silver in the Branded Entertainment category at the London International Awards and two Silver awards at the One Show Greater China.