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Big Data Reveals 2015's Key Words: Data Artist Announces "This Year's Distribution Keywords Based on Big Data"
Data Artist, a company gaining attention in the data-driven marketing field, announced its "Big Data-Based Distribution Keywords of the Year" in ranking format on December 15.
This ranking utilized TV exposure data collected by Wireaction. Data Artist designed the aggregation method based on raw data, calculating the increase or decrease in exposure compared to one year ago. The results were compiled into genre-specific rankings.
Since the ranking is based on the increase from last year's exposure figures rather than absolute numbers, it highlights words that gained attention this year rather than trends over the past few years.
Below are the rankings by category for people-related terms.
The Data Artist corporate website also features rankings for other genres and infographics.
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