Dentsu Inc. PR's "Crisis Management Capability Survey" Wins Department Grand Prize at PR Awards

Dentsu Inc. Public Relations (hereafter Dentsu Inc. PR) won the Innovation/Skill Category Grand Prize at the 2015 PR Awards (hosted by the Japan Public Relations Association) on December 9 for its "Industry-Academia Collaboration: Crisis Management Innovation Project." This marks the second consecutive year the company has won this award, following last year's win for the "Public Relations Octopus Model."

The award-winning project involved a survey on corporate "crisis management capabilities" conducted by Dentsu Inc. PR's Corporate Communications Strategy Research Institute, with cooperation from the Center for Integrated Disaster Information Research (CIDIR) at the University of Tokyo's Graduate School of Information Science and Technology. Valid responses were obtained from 392 companies and 177 media professionals. Data on corporate crisis management initiatives was collected and analyzed, leading to the development of a new crisis management activity framework.

Web Dentsu Inc. News is also serializing a column based on this survey titled " Hone Your Crisis Management Capabilities. "
Survey details are available here (on the Dentsu Inc. PR website).

Dentsu Inc. PR News Release
http://www.dentsu-pr.co.jp/releasestopics/news_releases/20151214.html