Dentsu Inc. and Business Breakthrough jointly launched the "A&D Growth Project."

On December 15, Dentsu Inc. announced the launch of the "A&D Growth Project" in collaboration with Business Breakthrough (BBT), which develops and provides global talent development programs and operates entrepreneur training schools. This project supports business growth by building co-creation frameworks between established companies and venture businesses.

Leveraging the Dentsu Group's expertise in business consulting, marketing, and communications, combined with the entrepreneur training programs offered by BBT's Attackers Business School (ABS)*, the project will engage from the initial stages of forming co-creation schemes. It will provide a comprehensive package covering talent development, consulting, planning, and implementation support for both established companies and venture firms. Furthermore, through advancing this project, the aim is to contribute to forming a new "venture ecosystem" – a fertile ground for creating and nurturing ventures through inter-company collaboration.

Initially, the two companies will focus on promoting projects for large and mid-sized corporations that recognize the need for new ventures but lack the in-house development expertise. This will involve leveraging ABS's various educational programs and its graduate network, including entrepreneurs, for the new business development of corporate clients. Additionally, they will target ventures that have launched but struggle to grow due to a lack of growth strategy. They plan to develop new programs within a year to address the diverse growth needs of various companies.

To launch the "A&D Growth Project," both companies will hold a seminar in Tokyo on January 27, 2016 (14:00-17:45) to introduce the project overview. The seminar will feature a presentation by Takao Sueyoshi, a lecturer/consultant for ABS's Business Model Creation Program, along with an introduction to the Dentsu Group's unique insights on venture growth and ABS's graduate network, including entrepreneurs.

　For details and registration for this seminar, visit:

URL: http://www.attackers-school.com/lp/growth_project/

＜About Business Breakthrough＞

   ・Company Name: Business Breakthrough ・Location: 1-7 Rokubancho, Chiyoda-ku, Tokyo

・Capital: 1,477 million yen

・Established: April 1998

・Representative: Kenichi Ohmae (President and CEO)

・Business Overview: Provides cutting-edge educational programs through diverse delivery media, aiming to cultivate talent capable of thriving in a global environment.

   Approximately 10,000 students enrolled, with over 50,000 graduates to date.

http://www.bbt757.com/

※Attackers Business School (ABS): An entrepreneur training school founded in 1996 by Kenichi Ohmae, a globally renowned management consultant.

Since its founding, it has primarily offered on-campus courses, with over 6,000 graduates. 800 companies were founded by graduates, 9 of which went public.

exceeding 6,000. Over 800 companies have been founded by graduates, with 9 achieving public listing. http://www.attackers-school.com/

Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/1215-008597.html